If you run a café, restaurant, cloud kitchen, bakery, or smoothie bar in India — you’ve probably noticed one thing:
Matcha is becoming the hottest and most profitable drink on menus across the country.
From Starbucks to Blue Tokai to local boutique cafés, everyone is adding:
- Matcha Latte
- Iced Matcha
- Matcha Lemonade
- Matcha Cold Foam
- Matcha Frappe
- Matcha Desserts
- Matcha Pancakes & Crepes
And the demand is skyrocketing.
In 2024–25, matcha officially became one of the top 5 fastest-growing beverage trends in India, especially among:
✔ Gen Z
✔ Millennials
✔ Fitness lovers
✔ Work-from-home professionals
✔ Content creators
But here’s the important question:
Why are cafés switching from coffee/green tea to Japanese matcha?
And why is the 200g matcha pack (₹990) the best choice for cafés?
This blog will reveal the entire story — including profit margins, recipes, sourcing, and how Chiran Tea’s bulk matcha pack is disrupting the café industry in India.
Let’s get into it.
1. Why Matcha Is Becoming India’s Favorite Café Drink
Cafés in India are facing a shift in consumer habits:
⭐ Trend 1: Consumers want healthier alternatives
People now prefer:
- Less sugar
- Low-acidity drinks
- Clean caffeine
- Antioxidant-rich beverages
And matcha fits perfectly into this new lifestyle trend.
⭐ Trend 2: Coffee is causing crashes & anxiety
More young people complain about:
- Caffeine jitters
- Heart racing
- Sleep disturbance
Matcha solves this by offering slow-release energy due to L-theanine.
⭐ Trend 3: Matcha aesthetics = viral content
Matcha drinks are viral on:
- Instagram Reels
- TikTok
- YouTube Shorts
Cafés get free organic reach by posting matcha content.
⭐ Trend 4: Matcha is aspirational & premium
Customers associate matcha with:
- Luxury
- Japanese culture
- Clean living
- Fitness
- Wellness
Cafés want aspirational menu items — matcha delivers.
⭐ Trend 5: High profit margins
A single matcha latte gives 60–75% profit.
Ingredient cost = ₹7–₹10
Selling price = ₹160–₹320
That’s insane ROI.
2. Why Japanese Matcha (Not Indian/Chinese) Is a MUST for Cafés
Most cafés make a huge mistake:
They buy cheap “matcha” for ₹600–₹800 per kg — but it’s NOT real matcha.
It is:
- Green tea powder
- Sun-grown
- Bitter
- Brown-green
- No natural sweetness
- No foam
- Machine ground
The result?
❌ Customers complain
❌ Drinks do not froth
❌ Colour looks dull
❌ Taste is bitter
❌ Customers never reorder
You NEVER want this experience in a café.
Japanese Kagoshima Matcha = Perfect Café-Grade Matcha
Chiran Tea sources matcha from Kagoshima, Japan — one of the world’s top matcha regions.
Our matcha is:
✔ Naturally sweet
✔ Smooth
✔ Creamy
✔ Froths easily
✔ Bright emerald green
✔ Perfect for iced or hot drinks
This is the matcha cafés WANT and NEED.
3. Why the 200g Pack (₹990) Is Ideal for Cafés & Restaurants
Most cafés use around 40–80g of matcha per day.
This means:
- 30g tins: finish in a few hours
- 50g tins: finish in 1 day
- 100g tins: finish in 2–3 days
- 200g big pack: lasts 3–7 days (ideal)
Here’s why the 200g pack at ₹990 is perfect:
🎯 1. Best price per gram in India (₹4.95 per 1g)
Other premium brands:
₹10–₹22 per gram
Chiran Tea:
₹4.95 per gram → perfect for high-volume cafés
🎯 2. Maintains freshness for a week
Cafés require fresh matcha for:
- Froth
- Aroma
- Colour
- Smoothness
200g lasts exactly the right duration:
long enough to operate, short enough to stay fresh.
🎯 3. Perfect for inventory control
Cafés don’t want huge 1kg packs that lose freshness.
200g is easy to track, rotate, and reorder.
🎯 4. Easy staff handling
Baristas can scoop easily without wastage.
🎯 5. Best value pack for cafés in India
₹990 for 200g is India’s most competitive authentic Japanese matcha pricing.
4. Costing Breakdown — How Much Profit Does a Café Make from Matcha?
Let’s calculate:
Matcha cost per drink
2g per drink = ₹9.9 per latte
Milk cost
₹12–₹18 depending on milk type
Total cost per drink
₹22–₹28
Selling price
₹160–₹320 (depending on café)
Profit per drink
₹140–₹300
Profit margin
65% – 75%
Cafés LOVE matcha for this reason alone.
5. How to Introduce Matcha on Your Café Menu
Cafés can start with three top-selling drinks:
⭐ 1. Classic Matcha Latte (Hot)
Ingredients:
- 2g Chiran Tea Kagoshima Matcha
- 15–20ml hot water
- 180ml steamed milk
- Optional sweetener
⭐ 2. Iced Matcha Latte
Ingredients:
- 2g matcha
- 30ml warm water
- Ice
- Cold milk
- Shake vigorously
This is one of the most viral, aesthetic drinks.
⭐ 3. Matcha Lemonade (Summer Bestseller)
Ingredients:
- 1.5g matcha
- Lemon
- Sugar syrup
- Water
- Ice
Refreshing, low-calorie, visually stunning.
6. Why You Should NOT Use Cheap Matcha in a Café
Cheap matcha ruins brand trust.
Here’s what cheap matcha causes:
- Bitter drinks
- No froth
- Muddy colour
- No Instagram-worthy visuals
- Customers never reorder
- Lower ratings on Zomato/Google
- Bad taste complaints
- Inconsistent quality
Your café menu should NEVER compromise on the hero drink.
7. Why Chiran Tea’s Japanese Kagoshima Matcha Is Perfect for Cafés
✔ Directly sourced from Japan
No middlemen → premium quality.
✔ Non-bitter, naturally sweet
Perfect for customers.
✔ Froths beautifully
Ideal for latte art and aesthetic videos.
✔ Bright emerald green
Perfect for Instagram.
✔ 200g pack for ₹990
Best price for cafés.
✔ Nitrogen sealed
Maximum freshness.
✔ Trusted by cafés across India
We supply many home-grown and franchise cafés.
8. How Much Matcha Should a Café Order Monthly?
For a typical modern café:
If you sell 20 matcha drinks/day:
40g/day → 1×200g pack every 5 days
If you sell 40 drinks/day:
80g/day → 1×200g pack every 2.5 days
If you sell 60 drinks/day:
120g/day → 1×200g pack every 1.5 days
Most cafés order:
10–20 packs per month
9. Why Chiran Tea’s 200g Matcha Pack Beats 1kg Packs
1kg matcha pack = bad for freshness
Once opened, oxidation starts.
200g remains fresh till the last gram.
Cafés prefer:
✔ Better freshness
✔ Better rotation
✔ Less storage space
✔ Easier handling
✔ Higher consistency
Kagoshima matcha performs at its best within 1–3 weeks after opening — exactly what 200g delivers.
10. Final Verdict — The Best Matcha for Cafés in India
After analyzing taste, colour, region, pricing, consistency, and demand:
⭐ Chiran Tea’s 200g Kagoshima Matcha (₹990) is India’s best choice for cafés.
It offers:
✔ Authentic Japanese quality
✔ Best-in-market pricing
✔ Smooth, creamy, non-bitter taste
✔ Aesthetic bright green colour
✔ Perfect quantity for weekly usage
✔ Massive profit margins
✔ Reliable supply
This is why India’s top cafés are switching to Japanese Kagoshima matcha.
Serve India’s Smoothest & Brightest Matcha — Perfect for Cafés
Pure Japanese Kagoshima Matcha.
200g pack for ₹990.
High margins. Premium taste. Reliable supply.
👉 Order 200g Matcha for Your Café → Tap Here